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    Be a Digital Job Search Pro

    Looking for employment?  In the way of taking on a job search while using technology as your ultimate job-searching-tool, More magazine lays out the best tips imaginable in this article (October 2011):

    Your New Job Security Starts Here

    A stable work future isn’t about finding a lifelong employer. It’s about being able to land the next professional opportunity—which means mastering the digital job hunt

    by Virginia Sole-Smith

    Here's a stat that will stop you in your tracks: Almost 40 percent of human resources managers believe that résumés will eventually be replaced by user profiles on social-networking sites. “When this transition happens, it’s going to be overnight,” says Christopher Bilotta, president of the executive-search firm Resource Development Company. “Soon you’ll just send a link to your website, where a hiring manager will find everything she wants to know.”

    For now, you do still need a traditionally formatted PDF résumé, because many HR people are accustomed to seeing them. But you also need to pay attention to what comes up when your name is Googled—and you want to be happy with what a potential employer will see. For many people, establishing a sophisticated online presence will mean pushing well out of their comfort zone. But doing so, particularly if you’re in the job market at the moment—or preparing to be in the near future—is not optional. Here’s how to step up your digital game.

    START MAKING VIDEOS
    A few years ago, when someone Googled your name, all she saw was text-based results. Today search engines pull video and images, too—which means you need to add some audio-visual elements to your digital résumé to round out the presentation of yourself as a job candidate.

    “If you’re the type of person who gets sweaty palms before a big meeting, video can work in your favor because it’s a chance to manage how a potential employer first sees you,” says Catharine Fennell, CEO of VideoBIO. Though you may worry about looking old, a video can put to rest an employer’s fears that you also act old or aren’t in touch with the way business is conducted today. “Filming a video shows that you’re confident, innovative and an early adopter,” Fennell says. “A great video is about making a personal connection with your audience, sharing experience and establishing credibility.”

    1. Put a video bio on your website
    What it is
    A two-minute clip—-essentially, your elevator pitch. “This is where you introduce yourself,” says William Arruda, president of Reach Personal Branding, Inc. “It’s an opportunity to go beyond the one-dimensional résumé and give recruiters a sense of your personality and the skills that make you exceptional.” (Find an example at videobio.com/Kdixson.)

    [ more ]

    • 17 October 2011
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